Local SEO needs consistent NAP
What is NAP and why does it matter to your business? NAP is name, address and phone. If you have a business with a physical location, and want to be found online locally, this is one of the easiest ways to improve your local SEO.
Get your NAP consistent
If you want to be found in a list of local businesses, your name, address and phone number need to be consistent across the internet. Google and other search engines look for all the places online your business is mentioned. It uses your name, physical address, phone number and website address to work out if your business is legitimate and trustworthy.
When your name, phone and address match consistently, and your business has many citations, Google will show your local business more prominently in search results. The more consistent citations, the more trustworthy you appear.
Get found in local searches
The way to get found, is to be listed. There are many online directories and local listing sites. Here is how to make the most of them and get a consistent NAP.
- First, make sure your information is correct with the big online data providers: InfoGroup, Acxiom and Neustar/Localeze. You can manage these and more through Moz.com/local and automatically update them across the web for a small fee. You can even run a free search to see how your business is performing.
- Second, update or create a listing on authoritative directory sites, such as Google My Business, Bing, Yelp, Facebook, and others. You’ll need to manually set these up. Make sure your information is up-to-date and consistent, including using the exact same spelling and abbreviations.
- Third, clean up your listings on other directory sites such as: CitySearch, TripAdvisor, and many, many more. If you have inaccurate or inconsistent information, fixing it can take time. It is well worth doing, so people can find your business when they search for it online.
Need help getting found online?
Schedule a free strategy call with one of our friendly team members to see if we’d be a good fit!